Platinum mask

The Blonde Luxe Platinum Mask is the ultimate weekly treatment for dry, damaged or over-processed hair in need of intense hydration and repair. Formulated to deeply nourish and strengthen, this luxurious mask helps restore softness, shine and manageability while leaving hair feeling silky smooth without heaviness.

Perfect for blonde, highlighted and chemically treated hair, the Platinum Mask works to reduce frizz, improve elasticity and revive dull lengths for healthier-looking hair from the very first use. Whether your hair is affected by heat styling, bleach or environmental stress, this rich conditioning treatment helps bring it back to life.

Why you’ll love it:

• Deeply hydrates and nourishes dry hair
• Helps repair damage caused by bleaching and heat
• Leaves hair soft, glossy and more manageable
• Reduces frizz and improves smoothness
• Ideal for blonde, highlighted and colour-treated hair
• Salon-quality results at home

How to use:
Apply generously to towel-dried hair after shampooing, focusing on mid-lengths and ends. Leave for 5–10 minutes before rinsing thoroughly. Use weekly or as needed for a boost of hydration and repair.

For best results, pair with The Blonde Luxe shampoo and conditioner range for your healthiest blonde yet.